Web Design & Development
SilverEdge
Modernizing a 30-year-old IT firm after a transformative acquisition.
About the company
SilverEdge is a premier IT solutions provider and Deltek Premier Partner, known for its expert client service and deep focus on helping professional services firms streamline their operations and grow. With over 30 years serving clients across North America, SilverEdge has built a strong reputation for delivering innovative ERP, CRM, and BI solutions tailored to the unique needs of project-centric businesses.
A major chapter in the company's growth came with its acquisition by Rhodium Digital, a technology advisory firm and fellow Deltek Premier Partner, uniting two award-winning organizations within the Deltek community. Together, they have been recognized with multiple Deltek honors, including the Customer Satisfaction Partner of the Year award and consecutive placement on ERP Global Insights' VAR Stars list for over ten years.
The challenge
When SilverEdge came to me, their digital presence had not kept pace with the company's evolution. The existing website was outdated and, critically, made no mention of the acquisition by Rhodium Digital, leaving a significant gap between who they had become and how they appeared to the world.
Beyond the content, the brand itself needed refreshing to reflect their new position within a larger, more powerful group. They needed a cohesive identity and a website that could represent this new chapter clearly and professionally.
The result
The project began with a thorough study of the competitive landscape in the enterprise technology space. This context was essential because SilverEdge operates in a market that demands something different from typical tech websites. Unlike startups that often prioritize visual impact over substance, SilverEdge's clients are experienced professionals who need to find information quickly and trust what they see. A beautiful but information-light website would not serve them. The goal was to find the balance: modern and clean, but never at the cost of clarity.
With that understanding in place, I approached the design with a minimalist sensibility that still communicated the full depth of what SilverEdge offers. The site was built on Webflow, with careful attention to content architecture, since the company covers a wide range of services and needed all of it presented in a way that felt organized rather than overwhelming. Generous white space was used throughout to make the content breathable and easy to scan, keeping accessibility front of mind for an audience that spans multiple generations.
The result is a website that positions SilverEdge clearly within the Rhodium Digital group, communicates their extensive offering without complexity, and performs well where it matters: fast load times, a responsive experience across all devices, and a solid SEO foundation built to support long-term visibility.