Brand & Web Design
Tantalum Networks
Building a complete digital presence for a brand new company within a growing tech group.
About the company
Tantalum Networks was born out of necessity. As Rhodium Digital expanded its offerings across North America, it became clear that businesses needed more than Deltek solutions. They needed broader, more integrated systems support and custom development. As a Rhodium Digital element, Tantalum leverages the deep experience of Rhodium in Deltek Vantagepoint while expanding beyond software reselling to include full managed services, custom development, and system integrations.
With over 25 years of leadership in MSP services for the AEC industry, Tantalum brings deep knowledge of platforms like Microsoft 365, Deltek, and ADP, ensuring that systems work together smoothly and that clients across North America receive top-tier service. Together with Rhodium Digital, Tantalum forms a complete IT ecosystem, covering both strategic consulting and hands-on managed support.
The challenge
As a brand new company launching under the Rhodium Digital umbrella, Tantalum Networks needed everything built from scratch. There was no brand, no website, and no digital presence to speak of. But this was not a blank-canvas situation either.
The new identity needed to signal clearly that Tantalum was part of the Rhodium group while still standing on its own as a distinct company with its own focus and personality. They needed a brand, a positioning strategy, a fully developed website, and solid SEO foundations, all built to establish credibility with future clients and partners from day one.
The result
Having just completed the SilverEdge project within the same group, I came into this work with a strong foundation already in place. I understood the Rhodium ecosystem, the competitive landscape of the enterprise IT space, and the design sensibility that the group needed to maintain across its companies. That knowledge saved time and allowed me to focus on what made Tantalum different rather than starting the research process from zero.
I developed a brand identity that felt like a natural sibling to the rest of the Rhodium group without being a copy of it. The visual system shared the same underlying DNA, consistent enough to signal group belonging at a glance, but distinct enough for Tantalum to hold its own identity in the market.
With the brand defined, I moved into website development on Webflow, applying the same principles I had refined on SilverEdge: clear content architecture, accessible design for a professional audience, generous white space, and a layout that communicated the full range of services without overwhelming the visitor. The site was also built with SEO and performance as priorities from the ground up, giving Tantalum a strong starting point for organic visibility as they stepped into the market.
The result was a complete digital launch package, a brand and website that introduced Tantalum Networks to the world as a credible, professional, and clearly positioned member of the Rhodium Digital group.